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Social Media Marketing

Social Media Marketing (SMM) uses various social media platforms to connect with the audience. Some most important social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Starbucks, and Snapchat.

We use these social media platforms to connect with people, promote our business, increase sales, and create awareness about the products as well as services.

Why Social Media Marketing?

There are various business owners who want to succeed online but don’t consider integrating social marketing into overall marketing strategy. They are unaware of the fact that social media marketing has become an integral part of Internet marketing. Here are a few quick facts to show you why SMM is the future of marketing:

  • Social Media Marketing helps us to improve product visibility and brand awareness.
  • Social Media Marketing uses various social media marketing platforms such as Facebook, Twitter, Instagram, YouTube, and Snapchat to reach the target audience.
  • It offers cost-effective techniques to grow our business.
  • It helps us to improve search engine ranking.
  • It helps us to enhance brand authority.
  • Social Media Marketing provides an opportunity to gain new customer insights.
  • It helps us to increase top-funnel traffic.
  • It helps us to generate new leads.
  • Around 79% of people have social media profiles
  • Around 47% of small-to-medium businesses are running on social media.
  • 90% of large businesses count on social media strategies for growth
  • 64% of consumers rely on brands that communicate positively with customers on social media
  • A quarter of people rely on social media for businesses or brands
  • One third of people check their social media five times a day

What is Social Media?

Social Media is a trendy way of electronic communication through which we can create our online communication sites to share information, images, ideas, audios, videos, and other content with our friends, business partners, relatives, as well as customers.

In simple words, we can say that social media is all about establishing communication between marketers and customers.

There are the following three Social Media Classification tools –

1. Social Publishing

Social publishing allows us to publish information in the content form(written text and videos).

Example: Blog, YouTube.

2. Social Networking

Social Networking helps us to stay connected with our friends, business partners, relatives, and customers.

Example: LinkedIn, Twitter, Facebook

3. Photo-based Social Networking

Photo-based social networking is used to share photos using social networking sites.

Example: Pinterest, Snapchat, Instagram

Advantages of Social Media Marketing

As we know that social media marketing is an excellent way for us to grow our business. It is a platform, which is used by Businessmen and women, students, Private organizations, and Government organizations.

Some most popular advantages of Social Media Marketing are given below –

1. Increase Brand Awareness

Brand awareness is one of the most important advantages of social media marketing. Social media marketing uses various social media platforms to aware of the audience related to a particular product, company, and website.

2. Generates more inbound traffic on websites

If we do not use social media marketing, then we can only reach our regular customers, but when we use social media marketing, then we are able to reach millions of customers easily. Social Media Marketing also helps us to generate more inbound traffic on our websites. As we know, getting more traffic on websites or blogs helps us to earn money.

3. Helps us to reach a large audience

Social media marketing uses social media platforms to connect with millions of active audiences, so social media is a great opportunity for us to reach the audience who are interested in our products and services.

For example, the latest  percentage rate of Kenya audience who use social media platforms are given below –

  • Facebook: 45%
  • Twitter: 21%
  • Instagram: 2%
  • YouTube: 6%
  • Pinterest: 24%

kenya media stat learnerscoach

4. Improve Brand Loyalty & Customer engagement

According to the research, online marketing engages with the millions of customers on the social media platform and enjoy better brand loyalty from their audience through social media marketing.

Marketers generally follow the following three steps to improve brand loyalty –

  1. Listen to Customers
  2. Promote Customers Reviews
  3. Think like your customer

5. Makes our customers Up-To-Date

Social media marketing offers the easiest way to make our customers updated about the release of new products, services, or upcoming events. Most Up-to-date customers generally take more interest in your website and businesses.

6. Cost-efficient

Social Media Marketing is cost-effective because creating a new user profile, and signing is free for almost every social media marketing platform.

7. Improve Search Engine Ranking

Sharing posts on social media helps the audience to reach our website, which is very important for the success of our website to increase the traffic and create backlinks. According to Search Engine Optimization Techniques,

Backlinks are more important for us to improve the search engine ranking. When both traffic and backlinks increase on our website, then our website will appear at the top rank of a search engine, which helps us to grow our business faster.

8. Faster and Easier Communication

Social Media Marketing completely changes the way of communication with the audience. Now, more than 2.8 billion users use social media marketing platforms to communicate with marketers. Social Media platforms help customers to reach marketers easily and share their requirements with them that what they actually want.

Disadvantages of Social Media Marketing

Although there is no shortage of social media marketing, there are definitely some risks in it. If you always shared positive comments and post relevant and informative content on it, then you will never have any problem with this.

Some common disadvantages of Social Media Marketing are given below –

1. Time-consuming

Time is the major issue in social media marketing because every startup takes a lot of time to expand the business.

2. Receives negative feedback from the audience

The audience shares both their positive and negative experience in the social media platform, which is visible to all other audiences.

3. Needs qualified personnel

To focus on business issues, we have to recruit qualified personnel to manage our business accounts and traffic. This implies that we have to spend more money to hire them.

4. Exposure to competitors

Social media marketing allows us to take research on our competitor’s strategy. However, your competitors can still connect with your business methodology through your social media marketing platform.

How to Get Started?

This courses will help take your brand to the next level. It will make your business efficient and a lot more proficient. Not just this, if you are a student, a fresher, or even an employee, these courses can make a huge impact on your resume and your pay scale.

If you want to start a full time career in social media marketing, make a lateral move into another field, or advance up the ladder at your current job, learning this course is an excellent place to begin your transition. And since the course is designed for all levels of people, you can find the right fit for you.

Once you’ve decided it’s time to learn social media marketing, turn to learnerscoach for training. Our content is developed by industry leaders such as Edureka, an emphasis on hands-on learning, and 24×7 support. You’ll learn the course, and then you can land one of those high-paying AI jobs!

Our social media marketing course is designed specifically for beginners and also includes some high-level concepts for professionals. We assure you that you will not find any difficulty while learning this course. But if there are any mistakes, kindly contact us so that we can resolve it immediately.

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