Description

Should your new business get involved in social media marketing? Is it all more trouble than it’s worth? Will you be hopelessly left behind if you don’t participate? If you jump in, or if you’ve already waded into the social media waters, how do you keep it all under control and who does the work? Which platforms are the best for your business?

Should you take advantage of new channels or stick with the comfortable ones you’ve already mastered? This book helps you answer both sets of questions: Should your business undertake social media marketing? If so, how? (Quick answer: If your customers use a social media service, use it. If not, skip it.)