Description

Reading e-Riches 2.0 will make you a smarter, more modern marketer. This includes becoming clever enough with Web 2.0 online marketing tools to:

1. Successfully “do it yourself” in the new world of online marketing
2. Save a lot of money by learning many of the complex-sounding techniques that high-priced consultants will try to charge you for
3. Impress your techie friends, colleagues, and boss
4. Become a better manager of marketing campaigns and employees
5. Learn to be a smarter client if you choose to hire consultants
6. Advance your career by leading the most successful new marketing campaigns for your company’s products

All of these will help both your career and your wallet.