Description
Reading e-Riches 2.0 will make you a smarter, more modern marketer. This includes becoming clever enough with Web 2.0 online marketing tools to:
- Successfully “do it yourself” in the new world of online marketing
- Save a lot of money by learning many of the complex-sounding techniques that high-priced consultants will try to charge you for
- Impress your techie friends, colleagues, and boss
- Become a better manager of marketing campaigns and employees
- Learn to be a smarter client if you choose to hire consultants
- Advance your career by leading the most successful new marketing campaigns for your company’s products
All of these will help both your career and your wallet.
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